APIs: A Strategy Guide, Daniel Jacobson, Greg Brail, Dan Woods, more

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Learn about the rise of APIs and why your business might need one

Understand the roles of asset owners, providers, and developers in the API value chain

Build strategies for designing, implementing, and marketing your product

Devise an effective process for security and user management

Address legal issues, such as rights management and terms of use

Manage traffic and user experience with a reliable operating model

Determine the metrics you need to measure your API’s success

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